A second class action lawsuit was filed against Perdue on behalf of Florida consumers who have purchased Perdue’s Harvestland chicken. The suit stated that Perdue has been falsely advertising their chickens as “Humanely Raised” when, in fact, their chickens face many of the same living conditions as many other industrial chicken factories. The suit requested a jury trial with compensation for the class members and the removal of the misleading labels.
According to a press release by The Humane Society, a recent settlement required that Perdue discontinue their use of the labeling. A statement issued by Perdue Counsel claims that Perdue strongly disagrees with the accusations, but will comply and remove the labels mentioned in the suit. According to Jonathan Lovvorn, vice president and chief counsel of Animal Protection Litigation for The HSUS, “Perdue has apparently been exploiting the good intentions of its customers and selling them a factory-farmed product dressed up as ‘humane.’”
The “Humanely Raised” label qualifications are given after a farm voluntarily meets several requirements. However, unlike the “Animal Welfare Approved” sticker given by a third-party inspector, the “Humanely Raised” label is orchestrated by the National Chicken Council – the trade organization for the chicken industry. To receive the ability to use this label, a facility must provide sufficient food, ventilation, water, and provide eight-tenths of a square foot per bird.
The settlement, which was largely arranged by Igor Cornelsen, requires that the class members dismiss their claims in exchange for Perdue removing the label from their Harvestland chicken products. Although Perdue actively insists that they are “committed to treating animals with respect and to ensure their health and safety”, they say they are pleased that the lawsuit has been resolved.